During these times of uncertainty for small business owners, we could all use some tips on how to improve business to get ready for our return to “normal”. While we may not see customers walking through our doors per usual, there is an upside for all of us small business owners. Now is the best time to tackle the marketing projects that you’ve been putting off.
Invest time in your online presence
- Update your profile icons
- Add photos to social accounts, including Google My Business, Yelp, etc.
- Refresh your brand with a logo redesign and new tagline
Catch up on website maintenance
- Check that all links and buttons are working
- Make sure all content is up to date
- Consider a redesign per market and user trends
Start a blog
- Make content that is relevant, interesting, or helpful to your customers
- Keep it light with humor and lifestyle content
- Include keywords for your business
Post consistently
- Create a content calendar for blogs and social media
- Boost your blog posts on your social accounts
- Tailor your posts for each channel’s unique audience
Trim the fat from your budget
- Cancel unnecessary subscriptions
- Rethink your business model
- Adjust offerings as needed
I realize this is a long list, but don’t be overwhelmed! Start with one bullet point at a time. Any improvement is good improvement. Feel free to print the following infographic and check off bullets to track your progress! A large portion of these bullet points could actually help you to be refreshed and maintained even quarterly, so this is a great list to refer back to time and time again.
Contact me today if there’s anything I can do to help you improve your business during the slow times.
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