A logo is a visual representation of your company, and as such, it needs to state who you are and what you do at a glance. As a graphic designer, I help brands communicate these concepts in one simple piece of art: a logo. With the right color scheme, typography and style, I bring companies to life in a visual format that becomes the cornerstone of your brand.
But I don’t do it alone. You’ll have input every step of the way thanks to my unique logo design process that puts you and your business at the helm of the design process.
We’ll follow the logo design process with visuals from Sifdata, who I worked with to create a logo.
Initiating the logo design survey
Before I start working toward creating your company’s visual identity, I share a logo design survey with you to gather more information about your company. This information includes goals, who your target audience is, the aesthetic you’re working to portray, where your logo will be used, and some additional background questions that help me design the perfect logo.
During this phase of the process, we invite our clients to share logo styles they like and offer color suggestions and fonts that inspire you. We’ll use this information to create your overall look and feel. And if you don’t have any concepts you like, we can present you with some different styles and ideas to get you thinking.
Creating a concept and helping you visualize logo ideas
Once we have a firm grasp on your business and your goals, we go to work creating concept logos. Depending on which package you choose, I’ll present either 1 or 3 concepts in black and white first. We’ll then narrow down our concepts to a few options that we think are the best fit for your company.
Then, we’ll work through your revisions to these concepts to tweak the final concept you choose that will ultimately become your company logo.
3-step concept to logo process
Now that we have a few concepts we believe will encapsulate your company’s brand, we reach out to discuss the concepts with you. At this point, you can share what you like and don’t like about the concepts and any additional feedback you have. We’ll narrow the concepts down to just one, which we’ll then further develop.
The second step is to present your team with an edited version of the concept and perhaps a few variations on it to make it just right.
Finally, we’ll explore color applications for your logo to make it pop and stand out in a crowded marketplace.
Brittney Gaddis Design Logo Design Services
A company logo is deeply personal for a business owner because it’s a physical representation of the work you do and what makes you unique. I get it, and I’ll give your logo design project the respect it deserves. Contact me to learn more about what I can offer for your logo design.
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