Brand Identity, Logo Design, Web Design
Case Study for Brand Identity Design Services
Branding for an Outdoor Brand looking to Appeal to Company Executives
When Respect Outside approached me, they were looking for full branding ranging from a company logo to website design. Their audience is human resources professionals and executive-level leaders, which means their branding needs an air of professionalism.
Services
Brand Identity
Logo Design
Web Design
Creative Process
I worked alongside my content marketing partner from Honey + Hare to create a visual brand that is appealing to their target audience and that is easy for Respect Outside’s team to use and apply across all collateral.
Logo Design
I started with a host of concepts that we shared with the company’s leadership team. Learn more about my logo process in detail here. In collaboration, we narrowed it down to a full-color logo and brand concept that represents who the company is and what they stand for.
The examples here show various concepts and stages of completion of the final logo concept.
Brand Guidelines
Once the logo was finalized, I created a full document outlining the Respect Outside brand, including the visual brand as well as the writing style, core audience, and more. To keep the company’s overall look and feel consistent throughout marketing, social media and personal outreach, I also defined a photography style for both print and digital collateral.
Website Design
“I can’t recommend Brittney enough. Outstanding work with a fresh perspective.”
Jim Miller, Co-Founder/Director of Business Development
Print Marketing Materials
Brittney Gaddis Branding Services
There are many skilled graphic designers out there but finding one that also has the business know-how and project management skills necessary to get the job done might be more difficult to find. After many years working for in-house marketing teams and agency teams, I’m prepared to be an added resource to you and your business. In addition to graphic design skills on this project, I also used my talents in listening, collaboration and creativity to ensure this project’s success.
Other Case Studies
Redesigning a Dated Website with a User-Friendly, Easy-to-update Interface
Be Bottle needed a website redesign that was up-to-date and more cohesive with their visual brand. The company was working to attract a new audience of young, active, and eco-conscious buyers.
