Brand Identity, Logo Design
Custom Real Estate Website Design Case Study
Logo Design and Branding for Owensboro’s Top Real Estate Group
The Harris Jarboe Group is a realty group that is ranked one of the top realtors in Owensboro and has completed more real estate transactions than any other realtor in the area. Recently, they founded the Bluegrass Referral Network, a hub for other real estate groups that provides the tools needed to be as successful as The Harris Jarboe Group.
Services
Brand Identity
Logo Design
Building the Brand
The Bluegrass Referral Network asked for branding that spoke to their Kentucky roots but would also be transferrable to other states if they choose to expand. Their preference was to have a hand-written element to their branding to give it a local, friendly feel.
They also wanted to incorporate the roof from the main Harris Jarboe Group logo so that there is some cohesiveness to their branding.
Real Estate Logo Design
They plan to use the logo digitally, on small scale print and large-scale print. Given their usage guidelines, I created additional logo formats in horizontal, square, without text, etc., so that they have a format that meets their various use cases from large billboards to small letterheads.
Supporting Branded Collateral
I also prepared social media headers and an Instagram post template to build a consistent online identity.
“Brittney did an amazing job creating a new logo for us! She was so fun to work with and was able to pick up on our desired design so easily. We got our logo designs back so fast and she was quick to adjust/make changes for us. We highly recommend Brittney Gaddis Design!”
– Gabrielle Epperson, Chief Administrative Officer, The Harris Jarboe Group
Brittney Gaddis Logo Design and Branding Services
Helping to build out the Bluegrass Referral Network visual identity was such a pleasure and an honor to work with one of Kentucky’s most successful realty groups. Whether your business is brand new or well established in the community, I can help you create a visual identity and brand that matches the tone you want to set for your business and speaks to your character and persona. Contact me for more information about my logo design and branding services.
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